When creditor phone calls are mounting and cash flow has dried up, the writing is on the wall — your company is heading for insolvency. But what if there was a way you could salvage your business, preserve jobs, and continue trading, all while leaving the crushing burden of debt behind?
If this is you, it might be time to consider phoenixing, a sometimes controversial, yet totally legitimate, practice that allows company directors to rise from the ashes of financial failure and start again.
However, it’s important to understand that this route is full of legal complexities and strict regulations that cannot be ignored if you wish to avoid criminal prosecution or personal liability.
Understanding the fine line between legal business rescue when phoenixing your business and illegal debt avoidance could be the difference between successfully recovering your business and consequences that could affect you for years to come.
What is a Phoenix Company?
Taking its name from the mythical bird “rising from the ashes” a phoenix company is a new business that “emerges” from the remnants of an insolvent predecessor. This new phoenix company will typically continue similar operations without the burden of the original operation’s debts.
The practice of phoenixing involves directors of an insolvent business purchasing the assets through formal insolvency processes, then continuing operations under a new legal entity.
The key distinction between the two operations is that, while the business may continue, the debts remain firmly with the old, now insolvent company.
Why Are Phoenix Companies a Good Thing?
Despite occasional public skepticism, legitimate phoenix companies serve important economic functions. They can:
- Preserve jobs that would otherwise be lost.
- Maintain valuable business relationships and goodwill.
- Provide better returns to creditors than complete liquidation.
- Keep essential services operating in local communities.
The key is ensuring the process is conducted transparently, with proper professional oversight, and in the genuine interests of all stakeholders, rather than simply to avoid paying legitimate debts.

Legal vs Illegal Phoenixing: Understanding the Difference
While phoenixing is legal, it can be done in a deceptive manner by circumventing rules and the intended purpose of the practice.
Legal phoenixing occurs whenever directors follow the proper procedures, working closely with licensed insolvency practitioners, and ensuring their creditors are able to receive the best outcome and financial package possible. The benefits of legal phoenixing are that it can save jobs, retain valuable businesses operating in the UK economy, and potentially provide better returns to creditors than a complete liquidation.
Illegal phoenixing involves the practice of deliberately creating new companies in order to avoid paying debts. This is often achieved in the following ways:
- Using false identification to avoid director responsibilities and potential liabilities.
- Deliberately creating confusion by using a similar company name.
- Trading through multiple related entities in order to obscure the paper trail.
- Exploiting generous credit terms with zero intention of paying the agreed amount.
The consequences of illegal phoenixing can be severe, with HMRC reportedly losing over £800 million to this practice between 2022-2023. Individuals found to be illegally phoenixing their business can face director disqualification, substantial fines, personal liability for company debt, and criminal charges (if the crimes are severe enough).
Phoenix Company Rules: Section 216 Restrictions
The Insolvency Act 1986 contains specific provisions designed to prevent abuse of the phoenixing process. Sections 216 and 217 were introduced to tackle the reuse of insolvent company names. This applies to anybody who was a director, or a shadow director, of the firm in the 12 months prior to its liquidation.
Under these rules, relevant persons cannot:
- Act as a director of a company using the same name as the insolvent company.
- Be involved in promoting, forming, or managing such a company.
- Use a name so similar that it suggests an association with — or obvious continuation from — that of the insolvent company.
These restrictions apply for five years from the date of liquidation and cover not just registered company names, but also trading names, brand names, and registered trademarks.

Exceptions to the Naming Restrictions
There are three main exceptions that allow directors to legally reuse a prohibited name:
1. The Whole Business Purchase Exception
If the entire business is purchased from the liquidators or administrators, directors can reuse the company name provided they have:
- Given written notice to all creditors within 28 days of completion.
- Published the notice in the official Gazette.
- Strictly complied with procedures and requirements expected of them.
2. Court Permission
Directors are able to apply to the court for permission to use a prohibited name within seven business days of liquidation. The process to apply for court permission involves:
- Providing relevant evidence to support your request.
- Potentially involving the liquidator or administrator.
- Covering associated costs for all parties involved.
When deciding whether to agree to the request or not, the courts will consider factors including the conduct of the director prior to liquidation and the potential risks to creditors.
3. Prior Continuous Use
If a company has been trading under the same or similar name for at least 12 months before the liquidation (and hasn’t been dormant), the restrictions don’t apply.
The Legal Phoenixing Process
Creating a legitimate phoenix company requires following a structured approach:
- Engage Professional Help: Work closely with licensed insolvency practitioners and legal advisors to ensure your phoenixing process is complying with all regulations.
- Formal Insolvency Proceedings: Place the insolvent business into administration or liquidation via proper channels.
- Independent Valuation: Ensure that all company assets are independently valued and sold at fair market prices to ensure maximum debt repayment to creditors.
- Transparent Marketing: Any asset sales must be properly marketed and advertised to achieve the best possible outcome for creditors.
- Open Communication: Keep all creditors well-informed throughout the process and ensure you are complying with all notice requirements.
- Regulatory Compliance: Ensure the new business meets all legal requirements, including Companies House registration and all the necessary trading licenses.
Current Government Action
Recognising the scale of losses from illegal phoenixing in recent years, the government has implemented new measures, including:
- Enhanced collaboration between HMRC, Companies House, and the Insolvency Service.
- Increased demands for upfront payments from high-risk businesses.
- Greater use of enforcement sanctions.
- Making more directors personally liable for company taxes.
Rise From the Ashes with Expert Guidance
Phoenixing a company can be a legitimate tool for preserving viable businesses and protecting jobs during financial distress. However, the legal framework surrounding this practice is complex and strictly enforced. Directors considering this option must ensure they work with qualified professionals, follow all legal requirements, and prioritise the interests of creditors and other stakeholders throughout.
The distinction between legal and illegal phoenixing is crucial. While one option offers a genuine pathway to business recovery, the other can result in serious criminal and civil penalties. By understanding the rules, recognising the warning signs of abuse, and following proper procedures, directors can navigate this challenging area of insolvency law successfully while maintaining their professional integrity and legal compliance.
If you’re a director facing financial difficulties, phoenixing could be an ideal path to financial recovery and allow you to start fresh without the weighty burden of debt looming overhead. Contact Inquesta today for professional advice aimed at ensuring the process goes as smoothly as possible while achieving the best possible outcome for all parties.


